Guide

Local SEO for trades in 3 simple moves

You don’t need an agency to show up in nearby searches. Start with these three jobs.

Move 1: Get your listing right

Claim your Google Business Profile and fill in every field. Your name, address and phone number should match your website exactly. Add your service areas, your hours and real photos of your work.

Move 2: Give each town its own page

A single page that says you cover the whole county rarely ranks in any one town. Write a short page for each place you serve, and mention the jobs you actually do there.

Move 3: Ask for a review after every job

Reviews are one of the strongest signals in local search, and customers are most likely to leave one the day the job is done. Send a text before you leave the driveway, with a link that takes them straight to the page.

Do these three things well and you’ll be ahead of most of the businesses around you.

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