Interview
The roofer who runs his business from one phone
No office, no receptionist and no laptop on site. Just a phone in his top pocket and a full calendar.
Life on the ladder
Marcus has been roofing for fourteen years, and for most of them he did his paperwork at the kitchen table after dark. “I’d get down off a roof to six voicemails,” he says. “By the time I rang back, half of them had found someone else.”
One screen for everything
Now calls, quotes and bookings all live on his phone. PickAi answers when he’s up a ladder, asks the right questions and offers a slot. By the time he climbs down, the job is already in his calendar with the address and photos attached.
Evenings back
The biggest change wasn’t the extra work. It was getting home and staying home. “I used to spend my evenings chasing invoices,” he says. “Now they go out when the job’s done, and I have dinner with my kids.”
His advice to other owners
Marcus says to start with whatever keeps you up at night. For him it was the phone. “You don’t need a big setup. You need the calls answered and the diary full. Sort that, and the rest gets a lot easier.”