Guide
What one missed call really costs a local business
A call you never answered doesn’t show up on any report. Here’s how to put a number on it.
The job you never knew about
When a customer rings and nobody picks up, nothing lands in your inbox. There’s no lost invoice to look at, so the loss stays invisible. Most people who need a tap fixed or a boiler looked at won’t leave a message. They ring the next name on the list.
Work out your own number
Take your average job value and multiply it by how often a new caller turns into a booking. Then check your call log for a normal week and count the calls you missed during working hours. That simple sum gives you a rough weekly figure, and for most owners it’s bigger than they expected.
Add up what comes after the first job
A first job is rarely the last one. A happy customer books again, tells a neighbour and leaves a review. So a missed call doesn’t only lose one visit. It loses every job that customer might have sent your way.
Stop the leak first
Before you spend more on ads, make sure every call already coming in gets an answer. Forward calls you can’t take, reply to missed callers by text within a minute, and let PickAi book the job while you finish the one you’re on.